Oct 29, 2024
Six tips for promoting products at AUA2025
Exhibiting at medical conferences can skyrocket your market presence, attract new customers, and boost brand visibility. AUA2025 is perfect for showcasing products and devices, networking with industry pros, and creating buzz. Enjoy six tips for making your experience successful:
- Set a goal. Are you hoping to arrange in-office follow-up appointments for local reps? Disseminate clinical data, hold X number of booth demonstrations with clinicians per day? Your goal(s) will shape your entire meeting strategy.
- Get the word out. The best assumption you can make is that no one knows you're planning to be at the conference, so start promoting early. Make a big splash so registrants make note to come by your booth.
Get ideas here: ePreviews, Exclusive Exhibitor Emails - Captivate your audience. Staff your booth with company leadership, medical experts, KOLs, and patients who can engage attendees with direct product knowledge. Create an interactive and immersive experience that draws attendees into your booth. Invite journalists, bloggers, and industry influencers to help spread your story.
- Market your presence. Trade show advertising and sponsorships work. There’s a lot of noise at a conference; find a way to rise above it and tell everyone why they simply must come to your booth. Use specific tactics to meet your original goals.
Get ideas here: Email Products, Meeting News and Navigation Products, Hotel Room Marketing and Hotel Advertising at The Venetian and The Palazzo - Take the stage. Presentations showcase your product's unique features and benefits, supported by compelling data and case studies. It's your chance to tell your product's story, explain its development journey and highlight its impact in the specialty. Whether it’s booth presentation, or an industry program through AUA, take the stage and publicize your presentation.
Get ideas here: AUA Daily News, Exclusive Exhibitor Emails and Hotel Room Marketing - Follow-up. Though the conference will end, your efforts shouldn't. Post-event messaging is essential to convert leads into customers. Send personalized emails, schedule meetings, and use targeted content marketing. Share your meeting success stories to reinforce your product’s value and keep the momentum going.
Get ideas here: eHighlights and Exclusive Exhibitor Emails
