AUA
  • Program
  • Register
  • Meeting Coverage
  • Guidelines
  • Industry Highlights
  • Science & Technology Hall
  • Photo Gallery
Topics
  • Meeting Coverage
  • Guidelines
  • Industry Highlights
  • Science & Technology Hall
  • Photo Gallery
Resources
  • Program
  • Register
Twitter X icon Facebook iconInstagram iconYouTube iconLinkedIn icon
Jun 02, 2025

Keynote call to action: Rethinking innovation in urology

Dr. Vin Gupta urges urologists to embrace practical, patient-centered technologies—even if they’re not perfect.


Vin Gupta, MD, MPA
Vin Gupta, MD, MPA

At AUA2025, Vin Gupta, MD, MPA, delivered the inaugural keynote address, urging the urology community to embrace "imperfect innovation" in health care. He highlighted how technologies like smart mirrors and toilet seats are revolutionizing diagnostics globally but face slow adoption in the U.S. due to regulatory hurdles. Dr. Gupta, who is managing director of health care innovation at Manatt, Phelps & Phillips and former CMO of Amazon Pharmacy, emphasized the need for scalable, patient-friendly solutions to address challenges like hypertension and the aging population.

He questioned the reliance on traditional tools, noting that many patients dislike standard blood pressure cuffs, leading to underutilization. Instead, he advocated for integrating technology into everyday objects to make health monitoring more accessible and acceptable.

Dr. Gupta also discussed the success of at-home care models, citing data showing reduced readmission rates for congestive heart failure patients. He stressed that, although these innovations may not be perfect, they offer significant improvements over current practices. 

For a deeper dive into Dr. Gupta's insights and the future of health care innovation, read the full article here: Embracing imperfect innovation.

Interesting Stories
Register for the Career Fair at AUA2025
Sponsored by AUA
Register for the Career Fair at AUA2025
YONSA® (abiraterone acetate) Holds a Full House of Benefits—See Booth 1222
Sponsored by Sun Pharma
YONSA® (abiraterone acetate) Holds a Full House of Benefits—See Booth 1222
Book your AUA2025 housing now
Sponsored by AUA
Book your AUA2025 housing now
More Content
Getty Images 2212620732
Meeting Coverage
Thought-provoking takeaways from AUA2025
Jun 02, 2025
Getty Images 1203616323
Guidelines
Guidelines offer new directions in urological care
Jun 02, 2025
Getty Images 1397381715
Meeting Coverage
P2s at AUA2025: Clinical trials reshaping urology
Jun 02, 2025
K4 0795
Meeting Coverage
Meet your 2025 AUA Residents Bowl champions!
Jun 02, 2025
Siobhan Hartigan, MD
Meeting Coverage
Healthy debates
Jun 02, 2025
Dr. David Penson (fourth from left) and first-place winner (small program) Cedars-Sinai Urology Residency Program.
Meeting Coverage
Olympic gold
Jun 02, 2025
Mg 1067 is0 U4 Ai31z Copy
Meeting Coverage
Picture this
Jun 02, 2025
Getty Images 1356620786
Meeting Coverage
Save the date for AUA2026
Jun 02, 2025
Aua Readit xd2d B Aih Gz Copy
Meeting Coverage
Did you miss something?
Jun 02, 2025
Getty Images 1285476518
Meeting Coverage
AUA2025: By the numbers
May 13, 2025
Getty Images 2196976767
Meeting Coverage
Claim your CME
May 13, 2025
Getty Images 1422478091
Meeting Coverage
AUA2025 on demand
May 13, 2025
AUA
Twitter X icon Facebook iconInstagram iconYouTube iconLinkedIn icon
© 2025 Ascend Media. All rights reserved.