Powerful touchpoints: Unlocking the value of AUA email marketing
AUA's email marketing opportunities deliver measurable value at every stage of the attendee journey
Email marketing remains one of the most reliable tools for reaching and influencing conference attendees. AUA’s email programs give exhibitors a trusted, high-visibility platform to drive engagement, awareness and booth traffic — before, during and after AUA2026.
Each email opportunity offers distinct advantages. Here’s how to make the most of them:
Exclusive Exhibitor Email: High-performing brand visibility
Your exclusive message goes to AUA2026 attendees before or after the event — with a 43% open rate in 2025 compared to the live conference industry standard of 26.7%
Source: Omeda Email Engagement Report, Q1 2025.
AUA Daily News ePreviews: Early exposure, strategic timing
Sent in the months leading up to the meeting, ePreviews build anticipation and encourage early engagement (39.5% open rate in 2025):
- Build pre-meeting awareness
- Introduce new products or study data
- Encourage calendar adds for in-booth activities
Online Session Emails: Amazing engagement
With an incredible 74% open rate in 2025, this exclusive sponsorship puts your brand front and center in a series of six emails to registered attendees:
- Maximize visibility during the meeting
- Plant your booth on attendee calendars
- Expands your reach to both onsite and at-home attendees
AUA Daily eNews: Live coverage, daily impact
Live coverage and recaps delivered to 21,000+ members and attendees each day (40.1% open rate in 2025):
- Your messaging wrapped with each day’s top stories
- Promoting product samples or demos
- Maintaining visibility across all four meeting days
AUA Daily News eHighlights: Extend your reach after the meeting
Post-meeting wrap-ups of key sessions and late breaking science sent to AUA members and meeting attendees — keeping your brand visible after the event (39.1% open rate in 2025):
- Post-meeting lead nurturing
- Advertising follow-up content
- Reinforcing your booth message and call to action
Best of AUA Email: On-demand content
Sent after the meeting as a critical resource for members and attendees to access the most valuable science presented at the meeting (38.4% open rate in 2025):
- Aligning your brand with top content
- Staying relevant post-meeting
- Continued exposure as attendees plan next steps
Whether your goal is to drive booth traffic, promote a new product, increase program attendance, share clinical insights or generate qualified leads, AUA’s email marketing opportunities deliver measurable value at every stage of the attendee journey.
Want help choosing the right mix for your goals? We’re here to help.
